Skip to main content

The Mystique of Imminent Ruin

Cosimo Foscari
Glossa Nazilicum

The belief that a thing becomes more compelling when its destruction appears inevitable. 

The dying artist. 
The doomed city. 
The final performance. 
The machine that may fail tomorrow. 
The signs of civilization entering decline. 

Imminent ruin produces a peculiar form of attention. 

People look longer and listen more carefully. They assign significance to otherwise ordinary gestures, believing they may be witnessing them for the final time.

The Nazilic scholar distinguishes this from ordinary grief, in that the dreaded ruin need not actually occur; it is sufficient that it be anticipated. The Concordance does not concern itself with which prediction may or may not be correct. Rather, the fascination is with what happens when the expectation becomes valuable in itself.

The mythology surrounding "too young to die" musicians and artists illustrates this particularly well. The same impulse is present in those who cannot look away from an accident or catastrophe. Their attention is aligned with participation: an observer fears the event, while simultaneously needing to witness it.

The Mystique of Imminent Ruin also occasionally assumes a more elaborate and deceptive form.
A problem is presented. A reaction follows. A solution then appears. 

The pattern becomes more significant when the same authority supplies all three.

The authority defines the danger. 
It describes the proper response. 
It then offers the remedy. 
The public therefore moves through a carefully bounded corridor.

First comes fear, then comes urgency, and finally, dependence.

The problem may be real. The threat may also be real and existential. The mechanism does not require either one to be invented, nor does it require they be true. It only requires control over the surrounding narrative.

In recent centuries, this concept is increasingly understood as a mechanism of manufactured and carefully managed panic. Y2K provided one modern example of a looming deadline transformed into cultural spectacle. In the age of artificial intelligence, the prospect of AGI has also been described in radically varietal terms: salvation, extinction, revolution, inevitability, etc. The more dramatic the language, the more visceral the feeling becomes, until it reaches a singularity of near tangibility.

Thus the Mystique of Imminent Ruin contains a warning familiar to the Cloak: a prophecy feeds upon the attention it generates. The closer the promised catastrophe appears, the more elaborate and intense the mythology surrounding it becomes.

The final marginal note attributed to Cosimo Foscari is unusually brief:

"Beware the man who sells you a lantern for the darkness he has promised."

Immanentize The Eschaton, or "The World Ends Tomorrow and You May Die!"

People can sell warnings. They can sell solutions. They can sell stories about what might happen next.

The writings associated with Robert Anton Wilson and the Discordian tradition offer another variation.

Their phrase "immanentize the eschaton" turns the idea of an approaching end into an instruction. The phrase can also be read as a joke about the power of such instructions.

The Church of the Subgenius also makes a repeated claim which often opens or adorns their pamphlets and books: "The World Ends Tomorrow and You May Die!"

These systems can all discover the same ancient mechanism: make the future frightening enough, make it close enough, and then offer something that claims to make the frightened person ready. They will then buy whatever solution appears to provide salvation. You must simply position yourself as being the only one capable of providing it.

The world does not need to end.

People only need to believe that the end has become imminent.